Monthly Round-Up: October 2011

-Steve Jobs Passes Away

Apple creator and technology innovator Steve Jobs passed away at the beginning of last month, October 5th, at the age 56. On that day Apple.com showed a picture of Steve Jobs and quote that said “Steve Jobs 1955-2011.” His creativity stretched from 1974, making circuit boards for Atari with Steve Waszniak, engineering personal computers, creating the iMac, iTunes, iPod, iPhone, and iPad up to 2011. He also launched Pixar Studios (the computer graphics division of Lucasfilm Ltd that he purchased) and advanced computer technology to what it is today.

-Mortal Kombat Movie Is In The Works-

Warner Bros. finally agreed to green light a reboot of the Mortal Kombat movie after the success of the web series. Kevin Tancharoen, the man responsible of Mortal Kombat: Rebirth and Mortal Kombat: Legacy, will be directing the reboot.  It will be released in 2013 soon.

-Assassin’s Creed Movie Is In The Works-

Still on movie topics Ubisoft struck a deal with Sony over Assassins’ Creed. Ubisoft is expanding into the world of television shows and movies. Last year Prince of Persia was adapted into a movie, in 2009 Ubisoft released a short film prequel to Assassin’s Creed 2, Raving Rabids will be a TV show for Nickelodeon and lastly, Ubisoft opened Ubisoft Motion Pictures earlier this year it will help Ubisoft since they want more creative control over their properties.

-EA Norway Pressures Game Reviewers-

When a big publisher releases a killer app, they try their best for good reviews. PR and Marketing is constantly in the magazines, video interviews even commercials but also they’re in the reviewer’s ear.  It’s a light pressure but sometimes it can become an extreme never-ending pressure. GameReactor and similar companies were denied copies of Battlefield while other companies were asked for their mailing address and standard questions. That’s normal, you don’t want to send an FPS game to RPG reviewer however these questions were slight different. EA Norway’s email was more specific than the usual.

Did the reviewer personally review BFBC2 or Black Ops?
What score did he give it?
What is his past experience with Battlefield?
Is he a fan of Battlefield?
Is he a fan of Call of Duty?
Has he been playing BF Franchise? BFBC2? 1943? BF2?
Has he expressed enthusiasm or concern for BF3? What are they?
Did he play the beta? Did he enjoy it / get frustrated with it?
What is his present view on the game?

EA Norway‘s marketing manager Oliver Sveen apologized, “It is a human error that was sent out. We have made a mistake and we apologize. It is not something that should have happened earlier or [that] we intend to continue.”

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